Jeremy Snape

Podcast 18 | Ben chats with Jeremy Snape about all things sports psychology. Jeremy is a successful international and county level cricketer turned performance coach and sports psychologist.

About this episode

There’s Lots Of Things You Can Do If Your Radar’s Up

As a cricketer, Jeremy Snape achieved international honours with England as well as captaining county side Leicestershire, but it’s perhaps for his work as a sports psychologist, working in the world of performance, that he’s best known for these days. Post playing career Jeremy founded Sporting Edge, a company specialising in inspiring individuals, leaders and teams to deliver their best – and this was the crux of the conversation when we met.

Jeremy was great company and his wealth of experience energised the conversation. We had a fascinating chat covering so many topics within performance, narrowing in on the mental side, through to the performance of teams, athletes and managing Mavericks, but we started by talking about selflessness and as the perfect example, a group called the ‘Rivonia 8’ the name given to those that were sentenced alongside Nelson Mandela, to serve a large part of their lives in prison on Robben Island.

Connect for updates

Snape was born in Stoke-on-Trent in Staffordshire and found an affinity with cricket early on. He started playing at county level for Northamptonshire County Cricket Club in 1991 while still studying at Durham University. After some time out to complete his degree, Snape stayed with the club until 1999, when he moved to Gloucestershire County Cricket Club. Here, he played a role in the club’s treble-winning season of 2000 and their double-winning result the following year.

Snape received his first call up for the English One Day International team in 2001, where he played Zimbabwe and subsequently took the man of the match title. He continued his international career alongside county cricket and was capped a further nine times.

Snape moved to Leicestershire County Cricket Club and was part of the team that won the 2004 Twenty20 Cup. Pursuing sports psychology on the side, he completed his master’s degree and founded Sporting Edge consultancy. The company uses team strategies from sport and applies them to business scenarios to overcome challenges.

During the Cricket World Cup in 2007, Snape worked with the England squad as a psychologist, where he was able to draw on his years of experience in elite level sport. He retired from county cricket in 2008 to focus on his passion for sports psychology. Snape is now one of the most well-known sports psychologists through his work with England Rugby, England cricket, and the League Managers Association.